U TruckIt is an app-based freight booking service that serves small companies that do not own lorries or vans – by professionalising Nigeria’s previously largely-disorganised freight sector. Such small companies often struggle to organise a relocation or the delivery of products; usually a great deal of effort and good connections are required. The start-up’s aim is to make haulage services safer, cheaper and more reliable and transparent for customers. The app provides a space in which those wanting to ship items can connect with the transport companies, truck drivers and other service providers that are able to fulfil the shipment. For their part, the hauliers commit to collect and transport the consignment safely to the required destination. App users can rate each shipment, which provides other freight customers with reliable information about the standards and quality of the service provider.