The app TROTRO Tractor connects smallholder farmers with tractor owners. For a small fee, smallholder farmers can use the USSD message service or mobile app to book a tractor for their needs – however small. The system identifies a nearby tractor owner and connects the two parties. The tractor and a trained driver are made available within three days. TROTRO Tractor finances itself by charging commission on every successful arrangement. Farmers can also inform themselves about products such as seeds and fertiliser on the app and order these directly.