Tobetsa is a start-up that is committed to disrupting this internet market monopoly and providing free internet in South Africa’s cities. In 2013, their Tshwane Free Wifi pilot project got underway, setting up free Wi-Fi hotspots in the city of Tshwane, a metropolitan municipality that includes Pretoria. The project has set up over 1,000 free internet zones in Tshwane and some 3.5 million people in the municipality now have access to free internet. Tobetsa’s innovative business structure facilitated its cooperation with local internet providers and municipalities, and its business model is replicable, allowing companies to offer free internet in previously underserved regions. Currently, Tobetsa is working to develop it services further and is also offering customers free internet telephony, chat services and wifi-based television services.