Photo by UNICEF Ethiopia / 2016 / Mulugeta Ayene · flic.kr/p/RRCbzW
In Nigeria, child and maternal mortality is among the highest in the world. According to UNICEF, every single day Nigeria loses 2,300 children under five years and 145 women of childbearing age.
The “Omomi” app (meaning ‘my child’ in the Yoruba dialect) wants to help reducing mortality using a web platform and SMS for information on maternal and child health. Based on the WHO and UNICEF Childhood Survival Strategies, Omomi delivers medically accurate information to mothers on a variety of health issues. The app allows them to track their child’s growth and immunisations and to manage infant health issues, such as diarrhoea, which alone accounts for 10% of child deaths in sub-Saharan Africa.
Omomi is powered by MOBiCure, a Nigerian social enterprise, which provides mobile technology solutions to health issues in developing countries. As of 2016, Omomi has gathered almost 30,000 users. Instead of relying entirely on online outreach, Omomi also leverages community health ambassadors to introduce pregnant women and mothers to the app and SMS service, and hosts community health events in hard-to-reach communities.