The start-up Ludique Works is intended to be a focal point for the approx. 150 video game development studios that exist on the African continent. These require, above all, support with content development, game publication and business development. The start-up helps them to cooperate with large partners such as telecom companies, which can help to generate visibility in the marketing of video games. A strong African video game industry could create hundreds of jobs – as artists, developers or musicians. Ludique Works is even planning East Africa’s first e-sports championship for the coming year. This is itself a challenge as the low number of servers available leads to frequent lags in the gameplay – a disadvantage in every competition. The start-up is also calling for better internet infrastructure, which would not only serve the video game industry but rather the entire tech industry in Africa.