The target market is central Africa in which people use fire on a daily basis to cook and warm up. The core technology InstaPower implements are stirling engines. The company already signed partnerships with NGOs and associations to build a bridge with the product end beneficiary.
The main customer are NGOs, but after conducting an indepth market research it turns out that campers, hobbyists and schools are interested in this product as well. So InstaPower plans to create educational materials and sell this product unassembled as a kit to schools and students. Doing so, they try to provide affordable and clean energy.