FIREFLY MEDIA is an advertising agency specialised in communication within public transport in Senegal and especially in buses. It gives companies access to the mass media marketing platform of public transport to promote their products, services or messages. Of this advertising revenue, 25% goes to the operators, which they can use to improve their service. Through digital devices in the buses, bus progress can be tracked. The generated information is accessible for the customers, so that waiting passengers know in real time when the bus will arrive. Mobility is a central challenge for African countries to build a sustainable growth. Passengers struggle every day due to the inefficiency of urban transports, yet operators do not make enough money to provide a better quality of service. Firefly hopes to change this.

Content & Media

Photo and video by Kim Mühl