While over half of Ghana’s population is employed in the agricultural sector, many smallholder farmers live far away from markets and depend on middlemen to sell their products.
“Farmerline” is a Ghanaian start-up that helps farmers and agricultural producers access market prices to keep their businesses competitive. The mobile application sends SMS and voice messages to subscribers with information on market prices, so farmers know the market value of their products. Furthermore, additional information for farmers, such as weather reports, farm equipment for sale and suggestions on crop improvement, is provided in an information portal.
Part of the founding team at Farmerline comes from farmers’ families. They know the challenges for smallholder farms and farm workers. Farmerline can be used in twelve different languages. For people who are unable to read or write, there is also the option of receiving voice messages instead. The start-up was founded in March 2013 and has more than 200,000 users in six regions of Ghana by 2017.