Farm Fresh is The Gambia’s first online food store with full e-commerce integration selling fresh, locally grown fruits, vegetables and other locally produced items on it’s web portal. Agricultural production is the main economic activity in Gambia but has declined due to result of several factors, including poor rainfall distribution, weak marketing infrastructure, and lack of access to credit (especially for youth and women) for those with limited resources. Accessing healthy and affordable food is not easy for the public, and the marketing of farmers’ products is not well-developed, leading to food waste and losses. Farm Fresh is trying to drive the marketing of smallholder farmers’ local products through an e-commerce platform.
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