Bismart offers potential insurance customers more transparency as a better basis for deciding between various insurance packages. This is particularly important as less than 10 per cent of people in sub-Saharan African are insured. The Bismart app illustrates the different insurance offers available and compares the respective benefits they provide, and users can then purchase the most suitable insurance package over the app. Bismart’s team then takes care of any damage claims. This way, purchasing insurance becomes a pleasant and straight-forward experience. Through providing competition, Bismart also puts pressure on the insurance sector to become more accessible.