AgroInnova is a mobile web technology provider for the poultry industry. Their solution can be used to handle both single and multiple farms at different locations, putting the farm owner or manager in full control of their business and maximising productivity. AgroInnova comes with a powerful feature that enables the poultry farmer to easily know the cost effectiveness of their feed. With the Feed Conversion Ratio (FCR) calculator, farmers can track the average weight gains of their birds as against the expected benchmarks per the birds’s type, sex, breed, feed and age. With this, farmers can find the recommended daily feed intake of their birds at the various ages of growth, to minimize feed wastage or malnutrition.