AgroCenta is an agricultural technology platform that focuses on using technology to provide market access for smallholder farmers in Ghana. Their primary objective is to promote and facilitate fair trade for smallholder farmers in sub-Saharan Africa by connecting them directly to larger and structured markets. Therefore, it connects smallholder farmers to large, medium and small businesses in order to sell to breweries, food manufacturers and processing industries without intermediaries. The different digital services the company provides in the fields are “Agro-Trade”, “Agro-Pay”, “Agro-Logistics” and “Agro-Information”. Currently, they work with over 10,000 smallholder farmers in the northern, upper east, upper West and Ashanti regions of Ghana. By improving the logistical process and removing exploitative buying from the value chain, smallholder farmers can sell at competitive prices and improve their financial livelihood.
Two key issues that make it difficult for smallholder farmers in developing countries to make enough money and live decent lives are the lack of: (a) direct market access that leaves smallholders highly vulnerable to the exploitative strategies of intermediaries and (b) logistics services to transport farm produce to the nearest markets.
Content & Media
AgroCenta @ CEBIT 2018
Photo: @GIZ / Dirk Gebhardt