AgroCenta is an agricultural technology platform that focuses on using technology to provide market access to smallholder farmers in Ghana. Their primary objective is to promote and facilitate fair trade for smallholder farmers in sub-Saharan Africa by connecting them directly to larger and structured markets. It thus connects them to large, medium and small businesses in order to sell to breweries, food manufacturers and processing industries without intermediaries. The different digital services the company provides in the fields are “Agro-Trade”, “Agro-Pay”, “Agro-Logistics” and “Agro-Information”. By improving the logistical process and removing exploitative buying from the value chain, smallholder farmers can sell at competitive prices and improve their financial livelihood.
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AgroCenta @ CEBIT 2018