Advicenode provides an online platform that enables non-experts to independently develop and operate web assistants. In a few quick and easy steps, users can create their own web assistants without the need for technical skills or long-term training. This makes it possible for small and medium-sized enterprises to access and use state-of-the-art technology. Anyone can design a web assistant using Advicenode, and the assistants can be offered on a free-to-use or pay-to-use basis, which means they can benefit both their authors and users.