“Robust and Sustainable Webinar series” in Ghana empowers startups and small businesses during The global pandemic


The Robust and Sustainable Startup (RSS) Series from Make-IT in Africa in Ghana provides start-ups and small businesses with the expertise they need – not just to survive, but to succeed when faced with the challenges of a global pandemic. Starting at the end of June 2020, the webinar series will give participants an edge in a constantly changing environment.

Startups and small businesses face major challenges

The global COVID-19 pandemic has created major challenges for everyone. Yet apart from the great risk to personal health, COVID-19 also poses an existential threat to many businesses. Often, it is the small businesses and startups in emerging markets that are among the hardest hit.

Many up-and-coming entrepreneurs have been dealing with disruptions to their businesses without any past experience to guide them, nor any support from experienced professionals. The Robust and Sustainable Startup (RSS) Series from the Ghana office of Make-IT in Africa aims to fill this knowledge gap through webinars that will help entrepreneurs successfully navigate the numerous threats to their businesses.

Sharing hands-on expertise

The RSS Series is conceived to impart critical business knowledge, practical expertise and provide guidance that entrepreneurs can use to mitigate the impact of the pandemic on their businesses. Beyond merely surviving the pandemic, many webinars in the series will focus on ways to continue to innovate and become even more successful than before the crisis.

The webinars are hosted by carefully selected trendsetters, experienced businesspersons, ecosystem leaders and entrepreneurs. On the platform, they will present their relevant experience, deep insights, best practices, case studies and practical how-tos.

Hence, there is a need for transparent access to detailed information regarding investors. This is to allow tech entrepreneurs to understand not just investors’ investment propositions but also their philosophy, access to funds and historical records, as well as case studies to enable better matchmaking with investors and investee companies.

Who should apply to participate?

Anyone who is determined to build up or maintain a robust and sustainable startup or small business is encouraged to apply. With the help of the RSS Series, Make-IT in Africa aims to ensure that participants feel inspired, empowered, and fully equipped to succeed – with the necessary soft-toolkits, the right mental orientation, and the confidence needed to effectively deal with the negative consequences of COVID-19 on their businesses.

Brief overview of programme

  • Course leaders: Experienced entrepreneurs who have managed similar situations will share their strategies with participants.
  • Extended access: Participants will have access to webinar resources for an extended period after the series has finished.
  • Format: Two-hour sessions on a particular topic each week, including practical exercises and time for questions and answers.
  • Post-session survey: After each webinar, participants will be asked to provide feedback to ensure the goals of the series are being met.
  • Practical resources: Whenever possible, instructors will provide a soft-toolkit or guide to help put the new expertise into practice.
  • Certificate: All participants will receive a certificate of participation from Make-IT in Africa.

Webinar topic overview and timetable

Innovation during crises: How do you sustain the pace of innovation for effective take-off?Bright Simons, mPedigree24th June 2020: 4pm
Remote working? Building an optimal blueprint for remote working.Claud Hutchful, CEO, DreamOval Ltd8th July 2020: 10am
Customer management in turbulent times: How to develop optimal customer acquisition and retention models for your startupMawuli Ocloo, Founder and Chief Sales Partner, Salesmark Services Ltd15th July 2020: 10am
Pandemic finance: Preparing your books in crisis times, the dos and don’ts.Charles Mensah, Managing Partner, Trust Consult22nd July 2020: 10am
Positioning your startup for funding in a time of uncertainty.Panel discussion5th August 2020: 10am
Building pandemic diagnostics for your startup. Measuring the impact of COVID-19 on your business.TBA12th August, 2020: 10am or 4pm
Pandemic crises management: laying the foundation for post-crisis recovery.Panel discussion19th August 2020: 10am
Pandemic commerce: FinTechs as a springboard to creating the perfect e-business model for your startup.Curtis Vanderpuije, CEO of ExpressPay and Kwame Oppong, Head of the Fintech and Innovation Office at the Bank of Ghana2nd September 2020: 10am
Marketing during and after a pandemic: the good, the bad and the ugly.Dela Dzidzienyo, Head of Marketing, First National Bank and Jesse Agyapong (Afiba Consulting)9th September 2020: 10am


Business model design: creating new value propositions from existing resources in an era of a pandemic.Derrydean Dadzie23rd September 2020: 10am