This module introduces the entrepreneur to various topics, activities and tools required for an effective marketing function for their business. The content includes a selection of online courses from various sources which will introduce marketing concepts as well as more complex practices such as marketing analytics to users.
Users who complete this module will be able to:
Understand how to start and run a business
Understand the meaning of technology innovation and how to use innovation to grow and manage a business
Design and articulate a business model for their business
Perform market assessment to gather information of the industry and opportunities available
Understand how to price their product or services
Monetize their tech innovations/Apps
Understand the importance of partnerships
Get an introduction to what a business requires to scale its revenue and get investment
You will explore how marketing online differs from a traditional marketing environment, and identify and discuss web-based marketing opportunities such as using Facebook, Twitter and Google in today’s business world.
In this marketing course, you will learn the fundamentals of marketing management, as you gradually learn advanced theories and applications through real world business examples, illustrations, cases and exercises.