Online Education for Start-ups

WE PROMOTE DIGITAL INNOVATION FOR SUSTAINABLE AND INCLUSIVE DEVELOPMENT

Module 2: Marketing

This module introduces the entrepreneur to various topics, activities and tools required for an effective marketing function for their business. The content includes a selection of online courses from various sources which will introduce marketing concepts as well as more complex practices such as marketing analytics to users.

Users who complete this module will be able to:

  • Understand how to start and run a business
  • Understand the meaning of technology innovation and how to use innovation to grow and manage a business
  • Design and articulate a business model for their business
  • Perform market assessment to gather information of the industry and opportunities available
  • Understand how to price their product or services
  • Monetize their tech innovations/Apps
  • Understand the importance of partnerships
  • Get an introduction to what a business requires to scale its revenue and get investment

Courses

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